Cost guide · 2026
Real estate websites range from $0/year DIY builds to $10,000+ brokerage sites with IDX. Here's what each tier delivers — and where you actually need to spend.
Quick answer
A solo agent website costs $0–$300/year on AI builders, $400–$2,000/year on hosted or real-estate-specific platforms (with IDX feeds), and $5,000+ for custom brokerage builds.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
New agents, niche/neighbourhood focus
$500 – $1,500/year
Active solo agents needing live listings
$1,000 – $3,000/year
Teams, agents serious about lead-gen
$5,000 – $25,000+ one-time + retainer
Brokerages, luxury teams, premium brands
These line items aren't always quoted up front but they add up fast.
Live listing feeds require an MLS-approved IDX vendor: iHomeFinder, Showcase IDX, Realtyna, Placester. Range: $40–$300/mo depending on coverage and features.
Follow Up Boss, kvCORE, Lofty, Wise Agent: $50–$300/mo. Critical for actually working leads — a website without lead routing wastes traffic.
Facebook and Google Ads for real estate typically $500–$5,000/mo. Often dwarfs the website cost itself.
Listing photos are usually shot for each listing, but your headshots, brand photos, and area photography matter. Budget $500–$2,000 for a brand shoot.
The cheapest option, done well
Adviita generates a complete real estate agent website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my real estate agent site free →No credit card required
If your prospects search MLS listings on your site, yes. If you primarily generate leads through referrals, social, and Zillow/Realtor.com, you can skip IDX initially.
Free AI builder + custom domain (~$18/mo) gives you a real, professional agent website for ~$216/year. Layer in IDX later when your lead volume justifies it.
Only if you'll use the CRM and lead-routing features hard. Many agents pay for features they never use. Start lean and upgrade when bottlenecks appear.
Less than most platforms claim. Clear bio, area expertise, recent reviews, and easy contact paths matter far more than custom design for converting leads.
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