Cost guide · 2026
Legal websites range from a $200/year solo-attorney site to $25,000+ multi-partner firm builds. Here's what each tier actually delivers — and what's worth paying for.
Quick answer
A solo attorney website costs $0–$300/year on AI builders, $1,000–$5,000 one-time for a freelance build, and $10,000+ for a legal-specialist agency. Most small firms spend $400–$1,200/year all-in.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
Solo attorneys starting out, niche practices
$300 – $700/year
Small firms wanting more design control
$1,500 – $5,000 one-time + hosting
Multi-attorney firms, specialised practices
$10,000 – $50,000+ one-time + retainer
Larger firms competing in major markets
These line items aren't always quoted up front but they add up fast.
Competitive legal markets demand SEO investment. Specialist legal SEO agencies charge $1,500–$10,000/mo — often more than the site itself.
Your state bar may require specific disclaimers, and personal injury or class action firms face stricter advertising rules. Budget for compliance review of any client-facing copy.
Stock photos undermine the trust a firm needs. A professional headshot session is $200–$600 per attorney and lasts for years.
Beyond a basic contact form, intake tools (Clio Grow, Lawmatics, Captorra) start at $50–$200/mo to manage leads professionally.
The cheapest option, done well
Adviita generates a complete lawyer website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my lawyer site free →No credit card required
Yes — for most solo practitioners, an AI-generated site with bio, practice areas, and contact form is a strong starting point that costs almost nothing.
Less than most law-firm marketing companies will tell you. Clear copy, professional photos, and obvious contact paths matter far more than custom design for converting prospects.
WordPress with strong SEO plugins (Yoast, Rank Math) gives more SEO control. For competitive markets that matters; for a niche practice or small geography, modern AI builders rank fine.
Helpful but not essential for small firms in non-competitive markets. For competitive practice areas (PI, family, employment in major cities), consistent blogging is almost required to rank.
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