Cost guide · 2026
Coaching websites range from a free AI build to $10,000 custom designs. Here's what each tier delivers, what all-in-one platforms (Kajabi, Kartra) add, and the cheapest path to a professional coaching site.
Quick answer
A coach's website costs $0–$216/year on AI builders, $200–$600/year on hosted builders, $1,500–$10,000 for custom builds, and $1,500–$4,000/year for all-in-one platforms with courses and email.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
New coaches, niche specialists, 1:1 focused
$200 – $600/year
Established coaches wanting design polish
$1,800 – $4,000/year
Coaches selling courses or memberships
$2,000 – $10,000+ one-time + hosting
Premium coaches, executive coaching, branded businesses
These line items aren't always quoted up front but they add up fast.
ConvertKit, Mailchimp, ActiveCampaign: $15–$200/mo depending on list size. Essential for serious coaches — often the biggest ongoing spend.
Calendly free works for most. Acuity ($16/mo), Cal.com (free–$15/mo), or built-in (Kajabi, Squarespace) for more integration.
If you sell courses: Kajabi, Teachable, Podia, Thinkific from $30–$300/mo. Often biggest spend for coaches with digital products.
Personal-brand photos are non-negotiable for coaches. Stock photos undermine trust. Brand shoot: $500–$2,000.
The cheapest option, done well
Adviita generates a complete coach website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my coach site free →No credit card required
Probably not. Kajabi makes sense once you're seriously selling courses or memberships. For 1:1 coaching, free tools (Calendly + Mailchimp + AI builder) cover the basics.
Yes. yourname.com is part of your personal brand. $15/year — biggest credibility-per-dollar investment you can make.
Most coaches do better with a discovery call first (Calendly link). Direct purchase works for productised, fixed-scope offers. Match the buying experience to what you're selling.
Critical. Coaches sell themselves — generic stock photos signal 'not real.' A single professional shoot pays for itself in conversions.
Doing your homework?
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