Cost guide · 2026
Fitness websites range from free AI builds to $15,000 boutique studio designs. Here's what each tier costs, what membership and class-booking tools add, and how to get a professional site without the agency fee.
Quick answer
A gym or fitness studio website costs $0–$300/year on AI builders, $600–$2,400/year on hosted builders with class booking, and $3,000–$15,000 one-time for a custom design.
From cheapest to most expensive — what you get, who it's for, and the realistic total.
$0 – $216/year
Solo trainers, small gyms, new fitness studios
$600 – $1,800/year
Established gyms wanting integrated booking
$2,000 – $6,000 one-time + hosting + booking
Boutique studios, premium positioning
$5,000 – $15,000+ one-time + retainer
Premium studio brands, multi-location
These line items aren't always quoted up front but they add up fast.
MindBody, Glofox, Wodify, ClassPass integration: $50–$300/mo. Often the largest ongoing cost beyond the website itself.
Recurring billing, member check-in, retention emails — Push Press, MindBody, Zen Planner: $100–$400/mo.
Stock fitness photos look terrible. Real photos of your space, classes, and members make the difference. Half-day shoot: $500–$1,500.
If you sell programs or virtual training, add a platform like Kajabi, Trainerize, or TrueCoach: $50–$200/mo.
The cheapest option, done well
Adviita generates a complete gym website from your description in seconds. Free forever — upgrade to ~$18/mo when you want a custom domain.
Build my gym site free →No credit card required
Not really. Most new fitness businesses overpay for booking software early. Start with simple tools (Calendly, Acuity, Square Appointments) and graduate when volume demands it.
If brand premium is core to your positioning, yes. For most small studios, a strong AI-generated site with great photos delivers the same outcome at a fraction of the cost.
If recurring digital revenue is core to your model, yes — invest in proper platform integration. If memberships are sold in-person, your website just needs to drive that initial visit.
Helpful but not essential. A short tour video of your space (filmed on phone) is plenty for most studios.
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