How to show TrustATrader on your website
TrustATrader is your TrustATrader membership badge and reviews, used by UK trades who are TrustATrader members. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your TrustATrader member area, in the marketing or promotional tools section. For most people the right choice is the member badge — proof of vetted membership, which is the main value — it signals you were checked. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
TrustATrader: which option to use
| Option | What it does |
|---|---|
| Member badge | Proof of vetted membership, which is the main value — it signals you were checked. |
| Reviews widget | Recent customer feedback displayed on your page. |
| Static badge image | A lightweight image version that loads instantly and never breaks. |
Step-by-step
- 1
Find the code or link in your account
TrustATrader keeps this in your TrustATrader member area, in the marketing or promotional tools section. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Member badge: Proof of vetted membership, which is the main value — it signals you were checked. Reviews widget: Recent customer feedback displayed on your page. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Proof works hardest next to the decision, which means beside your contact button rather than in the footer. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸The membership badge signals vetting, which is a different and often stronger message than a star rating. Say what the vetting covered.
- ▸If a script-based widget slows your page, use the static badge image linked to your profile instead.
- ▸Badges only reassure if people recognise them. Pair with Google reviews, which everyone recognises.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
What's the point of a TrustATrader badge on my site?
+−
It signals that you were vetted — identity, insurance and references checked — which is a different message from a star rating and often more reassuring for a stranger letting you into their home. State briefly what the vetting involved rather than assuming visitors know.
Do trust badges actually increase enquiries?
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They help most for higher-value work where the customer is choosing between strangers, and they help most when placed next to the point of contact rather than in the footer. On their own they do less than real photographs of your work and a handful of Google reviews.
Do I need a developer to add TrustATrader to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding TrustATrader slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.