How to show Tripadvisor reviews on your website
Tripadvisor reviews is your Tripadvisor rating and reviews, used by restaurants, hotels, tours, attractions and hospitality businesses. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the Tripadvisor Management Centre, in the review widgets and badges section. For most people the right choice is the rating badge — your bubble rating and review count, linking to your listing. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Tripadvisor reviews: which option to use
| Option | What it does |
|---|---|
| Rating badge | Your bubble rating and review count, linking to your listing. |
| Reviews widget | A scrolling display of recent reviews. |
| Certificate badges | Award and recognition badges where you have earned them, which carry real weight in hospitality. |
Step-by-step
- 1
Find the code or link in your account
Tripadvisor reviews keeps this in the Tripadvisor Management Centre, in the review widgets and badges section. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Rating badge: Your bubble rating and review count, linking to your listing. Reviews widget: A scrolling display of recent reviews. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Proof works hardest next to the decision, which means beside your contact button rather than in the footer. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Tripadvisor widgets require your listing to be claimed through the Management Centre first.
- ▸The widgets are visually distinctive and hard to restyle. Place them where the Tripadvisor look reads as credibility rather than clutter.
- ▸For restaurants, pair the badge with a booking widget — proof next to the action converts far better than proof alone.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I add Tripadvisor reviews to my website?
+−
Claim your listing in the Tripadvisor Management Centre, then open the review widgets section and copy the code for a rating badge or reviews widget. Paste it into a code or embed block on your site, ideally near your booking button.
Where should hospitality businesses put review widgets?
+−
Directly next to the booking action. A rating badge beside a 'Book a table' button does far more than the same badge in the footer, because it answers the doubt at the exact moment the customer is deciding.
Do I need a developer to add Tripadvisor reviews to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Tripadvisor reviews slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.