How to show Rated People reviews on your website
Rated People reviews is your ratings from the Rated People trade marketplace, used by UK trades taking leads through Rated People. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your Rated People trade account, in the profile and promotional materials area. For most people the right choice is the rating badge — your score displayed as a badge linking to your profile. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Rated People reviews: which option to use
| Option | What it does |
|---|---|
| Rating badge | Your score displayed as a badge linking to your profile. |
| Quoted reviews | Excerpts on your own page, attributed by first name and job. |
| Profile link | A plain link for customers who want to verify. |
Step-by-step
- 1
Find the code or link in your account
Rated People reviews keeps this in your Rated People trade account, in the profile and promotional materials area. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Rating badge: Your score displayed as a badge linking to your profile. Quoted reviews: Excerpts on your own page, attributed by first name and job. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Proof works hardest next to the decision, which means beside your contact button rather than in the footer. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Rated People charges per lead, and those costs add up quickly. Your own website converts the same customer for free once they find you.
- ▸Badges tie your credibility to a third party's platform. Quote the text as well so the proof survives if the badge stops rendering.
- ▸Keep your trade categories consistent between the directory and your site, or customers arrive expecting work you do not do.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I show Rated People reviews on my site?
+−
Use the badge from your trade account profile area, and quote your strongest reviews as text on your page with the job type and customer's first name. The quoted text is the part that persuades; the badge is the part that verifies.
MyBuilder or Rated People?
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Both work on a pay-per-lead model and both produce genuine work; which performs better varies enormously by trade and area. The more useful question is how quickly you can build enough of your own reviews and search presence that you need neither for a steady flow.
Do I need a developer to add Rated People reviews to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Rated People reviews slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.