How to embed Luma on your website
Luma is a modern event platform popular for meetups, workshops and community events, used by community organisers, tech meetups, workshops and small conferences. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your Luma event or calendar page, under the share or embed options. For most people the right choice is the event embed — a single event with registration inline. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Luma: which option to use
| Option | What it does |
|---|---|
| Event embed | A single event with registration inline. |
| Calendar embed | Your full Luma calendar of upcoming events. |
| Registration button | A button linking to the Luma event page. |
Step-by-step
- 1
Find the code or link in your account
Luma keeps this in your Luma event or calendar page, under the share or embed options. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Event embed: A single event with registration inline. Calendar embed: Your full Luma calendar of upcoming events. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
People decide to attend in seconds. Anything between them and a ticket loses attendees. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Luma is built around its own event pages and social discovery. The hosted page is often better than anything you would embed.
- ▸Calendar embeds show only upcoming events — an empty calendar between events looks like a dead business.
- ▸Check timezone display if your audience is international; Luma handles it well but only if configured.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I add Luma events to my website?
+−
Use the embed option on your Luma event or calendar page to copy the code, then paste it into a code block on your site. A calendar embed suits an ongoing series; a single event embed suits a dedicated page for that event.
Should I send people to Luma or my own site?
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Send them to your own site first for anything you want to rank in search, then hand off to Luma for registration. Luma's hosted pages are good and its discovery helps, but a page on your own domain builds your search presence and keeps working between events.
Do I need a developer to add Luma to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Luma slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.