How to embed Instagram post on your website
Instagram post is a single Instagram post embedded in a page, used by anyone referencing a specific post, announcement or piece of work. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the post itself on Instagram — open the three-dot menu and choose Embed to copy the code. For most people the right choice is the full embed with caption — the post, caption and engagement, using Instagram's script. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Instagram post: which option to use
| Option | What it does |
|---|---|
| Full embed with caption | The post, caption and engagement, using Instagram's script. |
| Embed without caption | A cleaner image-only version, available as a checkbox in the embed dialogue. |
| Screenshot with link | An image of the post linking to it. Loads instantly, no third-party script, no cookies. |
Step-by-step
- 1
Find the code or link in your account
Instagram post keeps this in the post itself on Instagram — open the three-dot menu and choose Embed to copy the code. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Full embed with caption: The post, caption and engagement, using Instagram's script. Embed without caption: A cleaner image-only version, available as a checkbox in the embed dialogue. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Only public accounts can be embedded. If your account is private the embed silently shows nothing.
- ▸Instagram's embed script sets cookies and is a consent consideration in the EU and UK.
- ▸If the post is deleted or the account goes private later, the embed disappears from your page without warning.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed an Instagram post on my website?
+−
Open the post on Instagram in a browser, click the three-dot menu, and choose Embed. Copy the code — you can untick the caption for a cleaner look — and paste it into a code or embed block on your site. The account must be public for this to work.
Why is my embedded Instagram post not showing?
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The usual causes are that the account is private, the post has been deleted, or a cookie consent banner is blocking Instagram's script from loading. Check the account is public first, then test with consent granted.
Do I need a developer to add Instagram post to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Instagram post slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.