How to add Google Business Profile to your website
Google Business Profile is your Business Profile details and reviews surfaced on your own site, used by local businesses with a claimed Google Business Profile. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from no first-party embed exists — Google provides a map embed and a review link, with third-party widgets covering the rest. For most people the right choice is the map embed plus text details — the supported approach: an embedded map with your hours and address as real text. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Google Business Profile: which option to use
| Option | What it does |
|---|---|
| Map embed plus text details | The supported approach: an embedded map with your hours and address as real text. |
| Review link | A short link that opens the review form directly, which is the single most useful thing to put on your site. |
| Third-party widget | Services that display your profile reviews in a styled block. |
Step-by-step
- 1
Find the code or link in your account
Google Business Profile keeps this in no first-party embed exists — Google provides a map embed and a review link, with third-party widgets covering the rest. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Map embed plus text details: The supported approach: an embedded map with your hours and address as real text. Review link: A short link that opens the review form directly, which is the single most useful thing to put on your site. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Location information needs to be readable by people, by screen readers and by search engines — a map alone is none of those. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸There is no official Business Profile widget. Anything claiming to be one is a third-party service using the Places API.
- ▸Your hours and address should be real text on the page and must match your profile exactly — inconsistency actively harms local ranking.
- ▸The review-request short link is the highest-value thing here. Put it on receipts, emails and thank-you pages, not just your site.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Can I embed my Google Business Profile on my website?
+−
Not directly — Google offers no first-party profile widget. What you can do is embed a map, write your address, hours and phone as real text matching your profile exactly, and use a third-party widget if you want to display reviews. The text consistency matters more for rankings than any embed.
How do I get more Google reviews?
+−
Use the short review link from your Business Profile, which opens the review form in one tap, and put it everywhere a happy customer will see it — the thank-you page, invoices, follow-up messages and a QR code in your premises. Asking at the right moment matters more than where the link lives.
Do I need a developer to add Google Business Profile to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Google Business Profile slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.