How to show Feefo on your website
Feefo is a verified review platform that only collects feedback from genuine customers, used by businesses that want reviews verified against actual transactions. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from your Feefo merchant hub, in the widgets or integrations section. For most people the right choice is the service rating widget — your overall score, usually placed in the header or near a call to action. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Feefo: which option to use
| Option | What it does |
|---|---|
| Service rating widget | Your overall score, usually placed in the header or near a call to action. |
| Reviews carousel | A rotating display of recent feedback. |
| Product review widgets | Per-product ratings if you sell multiple items. |
Step-by-step
- 1
Find the code or link in your account
Feefo keeps this in your Feefo merchant hub, in the widgets or integrations section. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Service rating widget: Your overall score, usually placed in the header or near a call to action. Reviews carousel: A rotating display of recent feedback. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Proof works hardest next to the decision, which means beside your contact button rather than in the footer. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Feefo's selling point is that reviews are invitation-only and tied to real transactions. Say that on the page — 'verified' is the differentiator, and it is wasted if unstated.
- ▸It is a paid platform with a real monthly cost. For a small local business, Google reviews are free and carry more weight in local search.
- ▸Widgets load external scripts; check the effect on page speed if you use several.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
What makes Feefo different from Trustpilot?
+−
Feefo is invitation-only — reviews can only be left by customers you have actually transacted with, which makes fake reviews structurally difficult. Trustpilot allows open reviews alongside invited ones, giving more volume but weaker verification. Feefo trades reach for credibility.
Do I need a paid review platform?
+−
Most small local businesses do not. Google reviews are free, appear directly in search results and feed local rankings, which no paid platform does. Paid platforms make sense when you need verified reviews at scale, sell online across markets, or operate in a sector where buyers expect them.
Do I need a developer to add Feefo to my site?
+−
No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Feefo slow down my website?
+−
Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.