How to show Facebook reviews on your website
Facebook reviews is the recommendations left on your Facebook business page, used by local businesses with an active Facebook presence. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from Facebook's Page Plugin configurator for the page embed; for reviews specifically, a third-party widget service is needed. For most people the right choice is the facebook page plugin — the official embed. It shows your page and can include the reviews tab, but display control is limited. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Facebook reviews: which option to use
| Option | What it does |
|---|---|
| Facebook Page Plugin | The official embed. It shows your page and can include the reviews tab, but display control is limited. |
| Third-party review widget | Services that pull your recommendations into a styled widget you control. |
| Screenshot or quoted text | Copying the words of a recommendation onto your page. Not automated, but fast, accessible and it never breaks. |
Step-by-step
- 1
Find the code or link in your account
Facebook reviews keeps this in Facebook's Page Plugin configurator for the page embed; for reviews specifically, a third-party widget service is needed. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Facebook Page Plugin: The official embed. It shows your page and can include the reviews tab, but display control is limited. Third-party review widget: Services that pull your recommendations into a styled widget you control. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Proof works hardest next to the decision, which means beside your contact button rather than in the footer. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Facebook replaced star ratings with yes/no recommendations, so an embed will not show a numeric score the way Google reviews do.
- ▸The Page Plugin loads Facebook's SDK, which is heavy and sets cookies — that has consent implications under GDPR.
- ▸Reviews left on Facebook stay on Facebook. If a page is unpublished or removed, the embed disappears with it, which is a good argument for quoting the text as well.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
Can I show Facebook reviews on my website?
+−
Not with a dedicated official reviews widget — Facebook provides a Page Plugin that can display your page including recommendations, but there is no first-party reviews-only embed. Most businesses use a third-party review aggregator or simply quote the recommendation text directly on their page.
Does embedding Facebook content affect GDPR compliance?
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It can. The Facebook SDK sets cookies and sends data to Meta as soon as it loads, which generally requires consent before it runs in the EU and UK. Loading it only after consent, or quoting reviews as plain text instead, avoids the problem entirely.
Do I need a developer to add Facebook reviews to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Facebook reviews slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.