How to embed Apple Podcasts on your website
Apple Podcasts is a podcast show or episode embedded from Apple Podcasts, used by podcasters and businesses running a show. Here's how to put it on your own website, which embed option to pick, and what goes wrong.
Quick answer
Get the code from the show or episode page on Apple Podcasts, using the share menu's embed option. For most people the right choice is the episode embed — a single episode player, best on a page about that episode. Paste it into a code or embed block on your site — not a plain text field — then place it beside your main call to action and test the whole flow on a phone before relying on it.
Apple Podcasts: which option to use
| Option | What it does |
|---|---|
| Episode embed | A single episode player, best on a page about that episode. |
| Show embed | Your whole podcast with a recent episode list. |
| Badge link | The 'Listen on Apple Podcasts' badge, which is lightweight and instantly recognisable. |
Step-by-step
- 1
Find the code or link in your account
Apple Podcasts keeps this in the show or episode page on Apple Podcasts, using the share menu's embed option. Copy what you need before touching your website — most of the time people lose is spent hunting for the snippet, not installing it.
- 2
Pick the right option for the job
The table above is the decision. Episode embed: A single episode player, best on a page about that episode. Show embed: Your whole podcast with a recent episode list. Choosing before you paste saves rebuilding the section later.
- 3
Paste it into a code or embed block
This needs an HTML, code or embed block — not a plain text field, where the code will simply appear as text on your page. On Adviita, ask the AI editor to add an embed section and drop the code in. On WordPress use a Custom HTML block, on Squarespace a Code block (Business plan or above), and on Wix an Embed HTML element.
- 4
Put it where the decision happens
Embedded social content is decoration unless it earns its place — it costs page speed, so make it count. A widget three scrolls down does a fraction of the work of the same widget beside your main call to action. Decide what the page is for, then place it at the point the visitor is deciding.
- 5
Check it on an actual phone
Most visitors to a small business website arrive on a phone, and embeds are where mobile layouts break. Open your live site on your own phone and confirm it loads, fits the screen without sideways scrolling, and does not push your contact button out of view. Third-party embeds are also the most common cause of a slow page, so if it noticeably delays loading, consider a plain link instead.
- 6
Test it end to end before you rely on it
Run through the whole flow yourself as a customer would — confirm it renders and links correctly — and confirm what should happen actually happens. Broken embeds fail silently, and the first person to notice is usually a customer who has already given up.
Tips & best practices
- ▸Listeners are spread across platforms. Embedding only Apple excludes everyone on Spotify — offer both, or use a universal player.
- ▸The embed only shows what Apple's directory has indexed, which lags new episodes by a short period.
- ▸A dedicated page per episode with its own summary and transcript will do far more for search traffic than any player.
- ▸Re-test the embed after any change to your site, your plan, or the connected account — third-party widgets break quietly and nothing tells you.
Common questions
How do I embed a podcast on my website?
+−
Copy the embed code from the show or episode page on Apple Podcasts, and do the same on Spotify, then place both on your page — listeners are split across platforms and offering only one loses part of your audience. Alternatively use a universal player that covers several directories at once.
Should each podcast episode have its own page?
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Yes, if you want the podcast to bring you search traffic. A page per episode with a written summary, key points and ideally a transcript gives search engines something to index — audio alone gives them nothing. This is the single biggest missed opportunity in podcast websites.
Do I need a developer to add Apple Podcasts to my site?
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No. Every option here is copy and paste into a code or embed block, which every mainstream website builder provides. The only genuine blocker is a builder or plan that does not allow custom code at all — Squarespace, for instance, requires a Business plan or above for code blocks.
Will adding Apple Podcasts slow down my website?
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Any third-party embed has some cost, because it loads code from another company's servers. One is usually unnoticeable; four or five on the same page is where small business sites become visibly slow. If page speed matters to you, prefer a plain link over a script wherever the option exists, and keep embeds to the pages that genuinely need them.