Shopify vs Wix
Shopify is the world's leading e-commerce platform. Wix is a general-purpose website builder with e-commerce bolted on. If selling products is your business, the choice matters more than you might think.
| Shopify $29–$299/mo | Wix $17–$45/mo | |
|---|---|---|
| Built specifically for e-commerce | — | |
| Starting price | $29/mo | $17/mo (general) |
| E-commerce-capable plan | $29/mo | $27/mo |
| Transaction fees (non-native payments) | 2% (varies by plan) | None |
| Product limit | Unlimited | Unlimited (e-commerce plans) |
| Multi-channel selling | Excellent | Limited |
| Abandoned cart recovery | Higher tier | |
| App ecosystem | 8,000+ apps | 300+ apps |
| Design flexibility | Moderate | High |
| Drag-and-drop editor | Limited | |
| Free plan | — | |
| Best for | Real online stores | General websites + light e-comm |
Choose Shopify if your business runs on online sales — physical products, dropshipping, digital goods at scale, or multi-channel commerce.
Choose Wix if your business is primarily services or content with light e-commerce, or if you want maximum design flexibility for the site itself.
The bottom line
If e-commerce is your core business — inventory, fulfilment, multi-channel selling, scaling sales — Shopify is the right tool and worth its higher price. If you primarily want a website and might sell a few products on the side, Wix is a more flexible all-in-one choice at lower cost.
A faster alternative
If you're a service business, neither Wix nor Shopify is right. Adviita is built specifically for service businesses — salons, plumbers, restaurants, coaches — with everything you need and nothing you don't.
Try Adviita free→No credit card required
Yes, for small-to-medium stores Wix's e-commerce is capable. For high-volume, multi-channel, or complex inventory operations, Shopify is purpose-built for that scale.
If you use Shopify Payments (only available in select countries), no extra transaction fees. If you use Stripe, PayPal, or others, Shopify charges 0.5%–2% on top of the payment processor's fees.
Wix's entry-level plans are cheaper, but for comparable e-commerce capability the difference narrows. Factor in transaction fees and apps — total cost is closer than it first appears.
See Adviita compared directly
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